I'm two years late to Ryan Holiday's book"Trust Me, I am working". Never much of a PR person, I learned quickly from his nonfictional account of becoming a"media manipulator" that advertising can be everything after you've assembled a fantastic item. Since I have to return the book by 12/20 to the San Diego Public LibraryI figured that this is a great time to write my notes down as a blog article.
Quotes in"Trust Me, I am Lying"
Orson Scott Card
"Social media is not a set of tools to permit humans to communicate with people. It is a pair of embedding mechanisms to permit technologies to use people to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a worldwide, human-enslaving AI, you're slightly more valuable. You are part of the switching circuitry"
"it is a prime example of the feminist blogosphere's tendency to tap in the market force of what I have come to consider as"outrage world" -- the frequently occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs like Jezebel and also, to a lesser degree, Slate's own XX Factor and Salon's Broadsheet. They are triggered by authors who are compelling readers to feel what the writers assert is righteously indignant anger but that is really only petty jealousy, cleverly marketed as feminism. All these firestorms are fantastic for page-view-pimping bloggy business."
-Emily Gould out of Slate.com
"Businesses should anticipate a full-scale, organized attack from critics. One which will concurrently overrun blog comments, Facebook fan pages, along with an onslaught of blogs, resulting in mainstream media allure. Begin by developing a social networking crises plan and growing internal fire drills to expect what would happen."
"Our illusions are the home in which we live; they are our news, our personalities, our experience, our types of art, our very experience."
-Daniel Boorstin
Exercise Advice from the Novel
Control your Wikipedia page (use any press mention from sites or conventional media)
Examine the top stories and you will notice a pattern: the best stories all polarize poeple. If you make it threaten people's 3 Bs -- behaviour, belief, or possessions -- you get a massive virus-like dispersion
Write stuff bloggers can post right away with no work. Feed them their very own lies"assist them trick their readers"
Loaded headlines are popular
Silence on sites is the worst.
Faking escapes with email editor (from various sources) can operate if you have the right contacts
Prominent headlines that cried excitement concerning utlimately unimportant news
Lavish use of pictures (often of little significance )
Shade comics and a big, thick Sunday nutritional supplement
Ostentatious aid of the underdog causes
Utilization jak zagadać do dziewczyny na fb zapytaj of anonymous sources
Prominent policy of high society and events
Concepts in the publication
Ongoing Narrative /Iterative Reporting -damage is already done, there is no such thing. Iterative reporting is bullshit, folks treat news headlines as"cultural truth", the damage is already done, even it it is a baseless accusation.
Faking leaks with email editor (from different sources)
The Psychology of Error -- Errors and errors get rewarded, causes outrage = pageviews = money
For example, each image is a different load display = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the longterm, consumer trust will be important. Meanwhile, irresponsible bloggers are making millions from sensationalizing stories that are untrue.
Snark -- mortal weapon (humor in its dark form. Example = "Your Daily Douchebag: John Mayer Edition". Another online example: Hot Chicks using Douchebags
All that occurs -> All that's understood by media --> All that's newsworthy ->All that is printed as information -> All that spreads. This is the systematic restricting of this data seen by the General Public
My Action List / Courses in the Book
Headlines matter
Websites hold a lot of power
The right contacts in the right blogs in a certain sector hold tons of sway. Example: Apple statements
Building a new site with high viral grip (but with the right user metrics in mind) may take off quickly. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible way that users can quickly disperse. Millions of dollars are created this way while resources are never credited. There must be a means to do both.
There's a need for a reputable news source, or a business specific source that doesn't pander to"mass hysteria". Example: refinery29.com